Thursday, 28 April 2016

Integrating Adobe Experience Manager with with Adobe Analytics, Target and DTM

You can create Adobe Experience Manager (AEM) solutions that integrate with these Ditigal Marketing products: Adobe Analytics, Target, and Dynamic Tag Manager (DTM). Adobe Analytics is the industry-leading solution that provides digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels. It provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives.

Adobe Target is a personalization solution that lets you easily identify content through tests that are easy to execute. Therefore, you can deliver the best experience to your web visitors.

DTM Dynamic Tag Manager is a Digital Marketing cloud service that allows a marketer to manage Adobe and third-party tags used for tracking or other analytic purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site.

By using these products together, you can build engaging solutions that let you deliver the best content to a given web site visitor. That is, you display content from AEM DAM that meets the interest of the visitor. This development article walks you through how to build a solution that uses AEM, Analytics, Target, and DTM.

The following illustration provides an oerview of the Marketing Cloud solutions used in this article.



Join the Adobe Experience Cloud Community 

Join the Adobe Experience Cloud Community by clicking this banner




I (Scott Macdonald) am a Senior Digital Marketing Community Manager at Adobe Systems with 20 years in the high tech industry. I am also a programmer with knowledge in Java, JavaScript, C#,C++, HTML, XML and ActionScript. If  you would like to see more CQ or other Adobe Digital Marketing end to end articles like this, then leave a comment and let me know what content you would like to see.


TwitterFollow the Digital Marketing Customer Care team on Twitter @AdobeExpCare.

YouTube: Subscribe to the AEM Community Channel


6 comments:

  1. This is an Awesome article. Finally information on how to use this solutions together.

    ReplyDelete
  2. Thanks for sharing useful information for us.I really enjoyed reading your blog, you have lots of great content.Please visit here Website Development Company Nagpur

    ReplyDelete
  3. I really appreciate information shared above. It’s of great help. If someone want to learn Online (Virtual) instructor lead live training in Adobe Experience Manager
    , kindly contact us http://www.maxmunus.com/contact
    MaxMunus Offer World Class Virtual Instructor led training on Adobe Experience Manager . We have industry expert trainer. We provide Training Material and Software Support. MaxMunus has successfully conducted 100000+ trainings in India, USA, UK, Australlia, Switzerland, Qatar, Saudi Arabia, Bangladesh, Bahrain and UAE etc.
    For Demo Contact us:
    Name : Arunkumar U
    Email : arun@maxmunus.com
    Skype id: training_maxmunus
    Contact No.-+91-9738507310
    Company Website –http://www.maxmunus.com



    ReplyDelete
  4. This is extremely great information for these blog!! And Very good work. It is very interesting to learn from to easy understood. Thank you for giving information. Please let us know and more information get post to link.
    Analytics Training in Chennai

    ReplyDelete
  5. Thanks for sharing useful topic, this is useful for every Digital Marketer to analyse the customer in their business.

    ReplyDelete
  6. This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it,
    role of digital marketing

    ReplyDelete